In a world of business as usual, the ask and need on every brief resonates thus…Every idea must be different from the other Every solution must be award worthy Every way must explore a better one Įxamples of ideas executed by others are often applauded, creatives with spunk are often set as benchmarks More then often, the asks themselves lean towards re-imaging rather than reimagining, so much so, that the asks themselves seem to be lacking in the audacity of imagination.Īs references are given, benchmarks are set and KRAs assigned, I wonder… Isn’t it ours to ask and do - building systems and corporations that create and sustain cultures to build a repertoire enriched by the audacity of imagination? A culture that consciously feeds an appetite to nurture leaps of incredible faith, innovation, experiments emanating from t he audacity of imagination? It is potent soil with the potential to harbour many an audacious feat but never, ever can it be restored to its purest power, once silenced or lost.
The audacity of imagination is more inherent than fabricated. The being and concept of both can be cultivated but not manufactured. The audacity of imagination is generally raw, untamed and fearless. It is best nurtured when ‘I’ in both imagination and audacity is encouraged and unleashed to work in synchronicity. It is a quality that must be fiercely protected from fear, speculation, ennui and pockets of mind numbing comfort zones. Imagining what it would be like to stick a finger into a plug hole Rolling down the stairs believing it would achieve the desired result because climbing is yet an unknown concept Make believe narratives that warm the heart and those that would perhaps, change the world, one day. The Audacity of Imagination is perhaps best demonstrated by a child.
0 kommentar(er)
